In the blue trunks … 2D, and in the red trunks … 3D

So what’s better, a 2D presentation or a 3D presentation? The answer is neither. The answer is both.  The answer depends on the project and the answer depends on the end product. In all of our presentations, we have found a consistent pattern in how we express our design to the client. First a sketch, typically hand done whether rendered or not, then a more accurate plan based on an Autocad drawing, allowing us to determine real dimensions, adjacencies and site constraints. Then we take it vertical, as a model, so it can be rendered in perspective, sometimes abstractly, sometimes photo quality. And now, we put it into virtual reality for the client to truly experience the design. Ironically though, in the end, we go back to the beginning.  We create product specific to the presentation, whether for marketing, for sales or for construction. The hand done sketch may entice that idealistic buyer. Actual floor plans may succeed in gaining a team’s approval of the project and a virtual reality tour may just wow everyone for that next big job. I think it’s a draw.

Is that really what it looks like?

A little known secret in the architectural and design industry is that as technology develops, like a computer program or a rendering technique or drafting capabilities, the requirement as designers for attention to detail increases. We cannot get away with lines that don’t cross, flooring that is ‘almost’ the right color or a tree approximately in the correct spot. The tools we use now demand from us our focus and care when designing and presenting to our clients. And now that we are producing renderings through virtual reality, the programs we use allow for that detail. Even more, our clients now expect that detail. It becomes even more imperative for us as designers to take the time to understand what that material really is that we’re showing or to ensure the orientation of the building is truly positioned properly. Most importantly, our client wants to know, “Is that really what it looks like?”